We’re a dedicated team from Perth, Western Australia, committed to providing clear, science-backed guidance on fertility and conception. We replace rumours and guesswork with accurate estimates and straightforward explanations, backed by peer-reviewed research and cutting-edge data analysis.
Our Team
Liz – Marketing & Design Lead
Liz brings years of experience in health-focused digital platforms, crafting a user-friendly and visually appealing experience. She ensures our tools are accessible, intuitive, and supportive, guiding users to make informed decisions.
Sam – Founder & Data Scientist
With a background in statistics, biology, and data science, Sam developed our original algorithm to transform raw fertility data into easy-to-understand insights. He ensures every result is grounded in credible science, making it simpler for users to navigate the complexities of conception.
Our Story
Our journey started when Sam began using his statistical skills to answer friends’ questions about fertility. Realizing how many people struggled to find reliable information, he turned a personal interest into a valuable resource that now serves users worldwide.
Our Mission
We aim to improve global fertility literacy. Too many rely on myths or unreliable sources, leading to confusion and uncertainty. By offering personalized, data-driven estimates and insights, we empower users to plan their reproductive health with confidence—whether they’re trying to conceive or avoid pregnancy.
Our Approach
Our calculators combine rigorous statistical modelling with up-to-date, peer-reviewed research on contraceptive methods and fertility. We continually refine our algorithms to ensure our estimates remain accurate, transparent, and trustworthy.
Your Role in Our Mission
By using our tools and sharing your feedback, you help us enhance fertility understanding for everyone. Together, we can dispel misconceptions, build confidence, and encourage healthier, more informed reproductive choices.
“Since our launch, we’ve been privileged to gain the trust of hundreds of thousands of users worldwide. This extensive user base has provided invaluable feedback, enabling us to refine and enhance our products continually.”
Contact Us
Have questions, suggestions, or want to collaborate? Reach out at [email protected]. Your input helps us improve and deliver the best support possible.
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